At Coca-Cola HBC, sustainability is a key pillar of our long-term success, and minimizing our environmental impact is central to our business strategy. In 2023, we successfully collected 92% of the consumer packaging we put on the market in Lithuania, with the goal of reaching 100%. While we've made significant strides, we know that achieving this goal requires more than just internal actions; it requires engaging consumers, especially the 18-30 age group, to take responsibility and bring all bottles or cans to the deposit system. Unfortunately, sustainability messages have become overused, and connecting with young people has become more challenging.
This challenge asks you to help us create the idea that encourages young consumers to take meaningful action, specifically by using taromats to collect Coca-Cola HBC‘s bottles instead of throwing them away. Your ideas will help us cut through the noise and inspire a real change in consumer behavior. It's your chance to shape a more sustainable future and make a tangible impact.
