At Coca-Cola HBC, sustainability is a key pillar of long-term success, which is why minimising our impact on the environment is part of our business strategy. Being a global beverage leader, we’ve already taken steps toward more sustainable operations, but we know that true progress requires collaboration beyond our own walls. That’s why we’re launching this challenge—to inspire fresh thinking and build meaningful partnerships with our customers that can drive real social or environmental impact. 

This challenge invites students to create a practical, socially responsible partnership between Coca-Cola HBC Lithuania and a Lithuanian-based customer, with no NGOs involved. The aim is to design a project that delivers tangible value to society or the environment while aligning with core business goals. Through this experience, students will gain valuable skills in sustainability strategy, project planning, budgeting, communications, and impact measurement.

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Transcript of Records

Motivation letter is a personal statement and it might include a brief introduction of yourself, explanation why are you interested in the learning opportunity you are applying to, any relevant experience or skills that you have, your goals and how this opportunity will help you achieve them, This document should not be more than 400 words.

Motivation Letter

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Other

Kaunas University of Technology

Beyond the Bottle: Creating Impact Through Customer Partnership

How might we turn everyday business relationships into powerful forces for environmental and social good?

Entrepreneurship, technology and innovation

Critical and innovative thinking

Inter-personal skills

Media and information literacy

At Coca-Cola HBC, sustainability is a key pillar of our long-term success, and minimizing our environmental impact is central to our business strategy. In 2023, we successfully collected 92% of the consumer packaging we put on the market in Lithuania, with the goal of reaching 100%. While we've made significant strides, we know that achieving this goal requires more than just internal actions; it requires engaging consumers, especially the 18-30 age group, to take responsibility and bring all bottles or cans to the deposit system. Unfortunately, sustainability messages have become overused, and connecting with young people has become more challenging.

This challenge asks you to help us create the idea that encourages young consumers to take meaningful action, specifically by using taromats to collect Coca-Cola HBC‘s bottles instead of throwing them away. Your ideas will help us cut through the noise and inspire a real change in consumer behavior. It's your chance to shape a more sustainable future and make a tangible impact.

Associate partner

Coca-Cola HBC Lithuania

Associate partner

Coca-Cola HBC Lithuania