Our Challenge

According to Euromonitor’s 2024 Voice of the Consumer: Sustainability survey, 45% of global consumers actively try to make a positive environmental impact through everyday actions. They increasingly expect companies to enable their sustainable lifestyles. Yet, sustainability alone isn’t enough. Today’s consumers demand products and partnerships that blend environmental and social benefits with quality, transparency, and everyday value. This challenge invites you to respond to that call by designing a customer partnership project between Coca-Cola HBC Lithuania and a Lithuanian business client that creates real, measurable value for society or the environment, without involving NGOs. You are expected to propose a creative and actionable idea that reflects modern consumer expectations and corporate responsibility trends. Developed partnership concept should be focused on positive societal impact, define the measurable outcomes of your idea, and explain how success will be evaluated. This is your chance to work at the intersection of business strategy, sustainability, and social change and contribute to reimagining what responsible collaboration looks like in 2025.