Our Challenge

This ELO takes as a starting point the contrasting approaches of strategic and marketing communications with the more recent public engagement policy agenda in science, technology, engineering, maths, environment and healthcare. We look critically at the strengths and weaknesses of each and ways the two approaches can combine, exploring the models and activities in research and practice that engaged stakeholders and the public in science and technology. Using several case studies and science communication literature, students will learn to strategise and apply various options from awareness campaigns and information transfer to citizen science and stakeholder participation. In the challenge part of the ELO – collaboration with KTU and Bentley Systems- students develop a strategic communication plan for a shared Digital Twin platform with consideration for open-access, GDPR, IP and democratic rights focusing on a specific use of the technology to address an important security issue.