Our Challenge

Did you know that 90% of current sustainability communication fails to engage and often comes off as boring or overly corporate? Too often, it's a variation of “we’re all going to die”, “what do you need to know about legislation X”, or “look at us, we’re bragging about insignificant stuff, and we’re not telling that it was mandatory to do by law.” This challenge is designed to change that. We seek innovative and creative minds to transform how sustainability is communicated. Your mission is to develop approaches, solutions, or content that make sustainability communication far more engaging and unconventional than the usual compliance and legal jargon. Companies like Adform, a leading global advertising technology company, are seeking fresh ideas to enhance their sustainability communication. By participating in this challenge, you will help create engaging and interactive content that captures people's attention and makes sustainability more interesting. Not only will you enhance your skills in creating impactful communication strategies and gain a deeper understanding of sustainability in the advertising industry, but you'll also contribute to making sustainability interesting and actionable for a global audience. Join us in making a global impact through the power of engaging communication!