Orienteering is an outdoor sport where the aim is to move between checkpoints marked on a special orienteering map. However, there is no set itinerary. The fun comes from trying to find the best way to go. In competitive orienteering, the challenge is to complete the course in the quickest time possible.

Park World Tour Italy (PWT) is a non-profit sports association founded in 2007. Its aim is to promote the diffusion, coordination and practice, also at an educational level of orienteering. In recent years, PWT has begun to work on the preparation of high-level athletes and on the development of an innovative vision of orienteering. This new vision takes into account changes in society and leverages the many skills and technical competences present within the association.

Orienteering is a niche sport in Italy: there are less than 7000 members of the orienteering Italian federation and PWT is trying to explore its potential that is not yet fully explored. How can an orienteering sport club use its resources and competences to generate new societal value?