AI and Consumer Behaviour
AI and Consumer Behaviour
Description
Purpose: to develop competencies for learners about AI's impact on consumer behaviour, involving such aspects as consumer journey, consumer experience enhancement, chatbots and consumer relationship management, ethical and legal issues, marketing analytics, and predictive analytics, and to develop abilities of critical thinking skills for artificial intelligence challenges evaluation. The target audience of the micromodule “AI and Consumer Behaviour” are learners, who want to understand how AI-driven technologies make an impact on consumer behaviour. The practical benefits of this micromodule lie in empowering learners with the knowledge and skills needed to understand the application of AI tools for the consumer behaviour improvement and critical aspects of this technology usage.
The Team
Teamchers
These are the teamchers you'll work with on the challenge.
Learners
- Study period
- 25 March – 12 May 2026
- Study format
- Online
- Application period
- 23 December 2025 – 23 February 2026
- Credits
- 2 ECTS
- Hosting university
- Kaunas University of Technology
Information
Value and progress
Understand changes made by AI
Learners will be able to describe consumer behaviour changes, involving aspects such as consumer journey, consumer experience enhancement, chatbots and consumer relationship management, ethical and legal issues, marketing analytics, and predictive analytics, which can be impacted by artificial intelligence.
ESCO SKILLS
Evaluate AI impact on consumer behaviour from two perspectives
Learners be able to evaluate the benefits, value creation, and challenges of AI in the consumer journey from two perspectives: the consumer (user) and the company.
ESCO SKILLS
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Hosting university
Kaunas University of Technology
