The Challenge invites students to support five local companies from the Trentino region of Italy, operating in the food and beverage sector (meat-based snacks, wine, spirits, and craft beer). These companies are seeking to expand internationally and are looking for insights on which foreign markets offer the most promising growth potential.
Now in its second edition, the challenge builds on the successful experience of the previous year and continues to offer students a unique opportunity to engage with real companies. Students will first attend dedicated sessions to learn how to conduct international market research, including how to assess market attractiveness, interpret consumer and competitive data, and navigate cultural and regulatory differences. They will then apply these methods in teams to analyze selected markets and recommend the most suitable country for expansion. Working in international and multidisciplinary groups, students will engage with companies through presentations, mentoring, and on-site visits. They will produce a comparative research report and deliver a final team presentation to company representatives. This challenge represents the applied component (4 ECTS) of the 8 ECTS International Marketing course, and offers a hands-on opportunity to develop practical skills in market analysis, teamwork, and professional communication — while contributing tangible value to real businesses.
Go Global Challenge
Go Global Challenge
Our Challenge
Are you eager to apply your analytical skills to build international marketing knowledge — and help shape the global direction of local producers? This learning opportunity challenges students to apply international marketing and business strategy concepts to real-world cases involving five local companies from the Trentino region, operating in the food and beverage sector — specifically meat-based snacks, craft beer, wine, and spirits. These companies, each rooted in local tradition yet eager to grow globally, have developed distinctive products with high quality and strong territorial identity. Students will work in international, multidisciplinary teams to support these businesses in identifying and evaluating the most promising foreign markets for expansion. Through company presentations, site visits, and guided research activities, students will gain hands-on experience in international market analysis while engaging directly with entrepreneurs and producers. The challenge culminates in a final presentation and report offering actionable insights for each firm. This experience provides students with a unique opportunity to act as consultants and make a real impact on the internationalisation strategies of Trentino’s agri-food sector.
The Team
- Study format
- Blended
- Application period
- 15 August – 15 September 2025
- Study period
- 23 September – 9 December 2025
- Credits
- 4 ECTS
- Hosting university
- University of Trento
Learning outcomes
Apply Export Strategies
Selecting target markets, establishing a suitable business model, developing a comprehensive marketing plan, and managing logistics and finances.
ESCO SKILLS
International Trade
Exchange of goods and services between different countries.
ESCO SKILLS
Potential progress
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Information
The Challenge invites students to support five local companies from the Trentino region of Italy, operating in the food and beverage sector (meat-based snacks, wine, spirits, and craft beer). These companies are seeking to expand internationally and are looking for insights on which foreign markets offer the most promising growth potential.
Now in its second edition, the challenge builds on the successful experience of the previous year and continues to offer students a unique opportunity to engage with real companies. Students will first attend dedicated sessions to learn how to conduct international market research, including how to assess market attractiveness, interpret consumer and competitive data, and navigate cultural and regulatory differences. They will then apply these methods in teams to analyze selected markets and recommend the most suitable country for expansion. Working in international and multidisciplinary groups, students will engage with companies through presentations, mentoring, and on-site visits. They will produce a comparative research report and deliver a final team presentation to company representatives. This challenge represents the applied component (4 ECTS) of the 8 ECTS International Marketing course, and offers a hands-on opportunity to develop practical skills in market analysis, teamwork, and professional communication — while contributing tangible value to real businesses.
