Our Challenge

Are you eager to apply your analytical skills to build international marketing knowledge — and help shape the global direction of local producers? This learning opportunity challenges students to apply international marketing and business strategy concepts to real-world cases involving five local companies from the Trentino region, operating in the food and beverage sector — specifically meat-based snacks, craft beer, wine, and spirits. These companies, each rooted in local tradition yet eager to grow globally, have developed distinctive products with high quality and strong territorial identity. Students will work in international, multidisciplinary teams to support these businesses in identifying and evaluating the most promising foreign markets for expansion. Through company presentations, site visits, and guided research activities, students will gain hands-on experience in international market analysis while engaging directly with entrepreneurs and producers. The challenge culminates in a final presentation and report offering actionable insights for each firm. This experience provides students with a unique opportunity to act as consultants and make a real impact on the internationalisation strategies of Trentino’s agri-food sector.