The Challenge invites students to support five local companies from the Trentino region of Italy, operating in the food and beverage sector (meat-based snacks, wine, spirits, and craft beer). These companies are seeking to expand internationally and are looking for insights on which foreign markets offer the most promising growth potential.  
Now in its second edition, the challenge builds on the successful experience of the previous year and continues to offer students a unique opportunity to engage with real companies. Students will first attend dedicated sessions to learn how to conduct international market research, including how to assess market attractiveness, interpret consumer and competitive data, and navigate cultural and regulatory differences. They will then apply these methods in teams to analyze selected markets and recommend the most suitable country for expansion. Working in international and multidisciplinary groups, students will engage with companies through presentations, mentoring, and on-site visits. They will produce a comparative research report and deliver a final team presentation to company representatives. This challenge represents the applied component (4 ECTS) of the 8 ECTS International Marketing course, and offers a hands-on opportunity to develop practical skills in market analysis, teamwork, and professional communication — while contributing tangible value to real businesses.

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Associate partner

Trentino Sviluppo

Associate partner

Trentino Sviluppo