It is commonly agreed today that companies’ purpose should not only be to generate profits but also to contribute to a sustainable development that protects the environment and generates some level of positive social impact for their stakeholders and the societies they operate in.

During this course, we will explore how companies, investors and society can make this happen by promoting, measuring and reporting their performance and levels of impact, preventing practices such as greenwashing and responding to criticism, sometimes partly justified, of it lacking substance or being at the origin of the next investment bubble.