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Technology Transfer and Entrepreneurship with a Focus on Technological Innovation

Technology Transfer and Entrepreneurship with a Focus on Technological Innovation

Empowering Startups to Solve Real-World Problems
Open for application
DescriptionOutcomesPotential progressInformationProviders

Description

Startups are a key driving force in addressing societal and environmental challenges. However, building and scaling a successful startup requires more than innovative ideas — it demands a deep understanding of market needs, technological feasibility, and stakeholder alignment. This module introduces methods for effective idea development and critical reflection, approaches to market analysis, market potential assessment, and competitor analysis. We will discuss several business models and growth strategies, and their implications for monetization and scalability. The module also covers fundamentals of sales and marketing, talent acquisition, employee incentivization and equity participation, securing venture capital, fostering company culture, operations and management, business plan development, legal foundations, and liability issues.

The Team

FL
Profile photo
Franziska Lissel
Teacher
0 learners
Study format
Online
Application period
13 February – 30 June 2025
Study period
2 July – 31 July 2025
Credits
1 ECTS
Pace
15%
Hosting university
Hamburg University of Technology
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Learning outcomes

Think Innovatively

By the end of the course learners will be trained how to develop ideas or conclusions that lead to the creation and implementation of innovations or changes.

ESCO SKILLS

Think innovatelyThink holisticallyThink creatively

Market Research

By the end of the course learners will have an overview and gained first experiences in processes, techniques and purposes comprised in the first step for developing marketing strategies such as the collection of information about customers and the definition of segments and targets.

ESCO SKILLS

Market research analyst

Talent Management Strategies

By the end of the course the learners have basic knowledge about how to write a viable plan where the position of a business is described within a specific market and the marketing strategy for the following years and how to aim towards best recruiting and retaining talented employees, improving their skills, and incentivising them to achieve high performance.

ESCO SKILLS

Draw up Marketing and Sales Plan

By the end of the course the learners have basic knowledge about how to write a viable plan where the position of a business is described within a specific market and the marketing strategy for the following years and how to aim towards best recruiting and retaining talented employees, improving their skills, and incentivising them to achieve high performance.

ESCO SKILLS

Draw up marketing and sales planShow entrepreneurial spiritMarket research analyst

Potential progress

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Goal based on on your motivation scan

Entrepreneurship, technology and innovation

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Information

Our Challenge
Develop a startup concept that addresses a specific societal problem, such as waste management, affordable housing or renewable energy. The startup should focus on innovative solutions while integrating key considerations such as technology, business models, and stakeholder engagement.

Expected Impact
The solutions proposed by students can serve as actionable ideas for future startups. Additionally, the knowledge imparted in this module equips participants with concrete skills and insights essential for building a startup. This initiative fosters entrepreneurial thinking and problem-solving capabilities, enabling participants to contribute to solving global challenges through innovation.

Hosting university

Hamburg University of Technology

Hamburg University of Technology