Creativity is the basis of innovation processes. In this seminar, we study the social and psychological basics of creative behavior, develop and review methods and tools that support the generation and evaluation of new and useful ideas. There is a special focus on methods that are scientifically sound and evidence-based.
Throughout our seminars, we will be integrating a range of methodologies, including but not limited to:
- Market Opportunity Navigator
- Design Thinking
- Brainstorming
- Lead User Method
- Prototyping and MVP
- A/B testing
- Value Lab
- Contradiction analysis
- Serendipity engineering