
Cognitive neuroscience is a field of study focusing on the neural substrates of mental processes. It is at the intersection of psychology and neuroscience, but also overlaps with physiological psychology, cognitive psychology, and neuropsychology. It combines the theories of cognitive psychology and computational modelling with experimental data about the brain. Research in cognitive neuroscience can help form a deeper understanding of critical thinking processes and how to foster them in an organization. Understanding how the brain works can be applied to develop innovative strategies and promote creativity and innovation. Brain research can be used to understand how people respond to risk, and this can be useful in the strategic decision-making process. Cognitive neuroscience can help understand how people generate new ideas and solutions and how creativity and innovative thinking are fostered. This can be useful for driving innovation and improving business performance. Cognitive neuroscience can help improve productivity and concentration by helping understand how people perceive their environment and how they focus on certain things. This can be useful both in the workplace and in everyday life.
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Students will be able to define the difference between natural and artificial concepts also it will help to describe problem solving strategies and the major processes of encoding.
Students will be able to define the working principles of the human brain structure and their influence on memorization, attracting attention and decision-making processes.
Students will be able to explore the major sensory systems (vision, hearing, touch, taste, smell) and how they contribute to perception.
Students will be able to explain the intuitive and rational decision-making models, where the examples of confused by uncertainty, the framing effect and the endowment effect and the illusory value of procrastination would be discussed.
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