This is a great chance to step into the shoes of a strategist, work on an innovative and sustainable food solution, and develop skills that will set you apart in the job market. Choruba is more than just an ingredient: it’s a game-changer in the chocolate industry and your ideas could shape its success in the B2B market.

Whether you are passionate about technologies, marketing, sustainability, or entrepreneurship, this challenge will push your creativity, analytical skills, and strategic thinking to the next level. In addition, you will gain hands-on experience that can boost your career prospects.

In this challenge-based learning experience, students will:

• Analyze market opportunities: identify the most effective sales channels to introduce Choruba to confectionery manufacturers, food companies, and ingredient suppliers.
• Develop go-to-market strategies: define Choruba’s competitive positioning and entry strategies in the B2B chocolate sector.
• Create targeted communication plans: design marketing and digital strategies to engage businesses and convince them to adopt Choruba.
• Explore global potential: assess emerging trends and international opportunities in the chocolate and allergen-free ingredients market.