The challenge is to find solutions to lead the next revolution in sustainable eating, by transforming the culinary landscape with MOPUR, a groundbreaking vegetarian alternative to meat. Created from gluten and legumes and enriched with the natural fermentation of Lactobacillus plantarum and Saccharomyces cerevisiae, MOPUR offers a delicious, eco-friendly solution to high carbon footprints and meat consumption. In this challenge, we will delve into the innovative production technology of MOPUR, explore current market, and understand the complexities of food logistics, boost creativity to develop new food preparations that move beyond traditional salami-like products and focus on marketing messages that resonate with modern consumers and drive the adoption of sustainable eating habits.