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micro-module

Communicating Innovation

Communicating Innovation

Finished

Description

This course equips participants with the communication techniques and strategies employed by entrepreneurs, innovators, and game-changers when presenting innovative ideas. A fundamental challenge faced at various stages of business development is conveying effectively the value of business ideas to stakeholders, customers, and investors through both oral and written communication. In this short course students will explore startup jargon concepts and techniques as they create a comprehensive communication strategy for an innovation project.

Study format
Online
Application period
20 December 2023 – 31 January 2024
Study period
19 February – 31 May 2024
Credits
1 ECTS
Pace
0%
Hosting university
University of Trento
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Learning outcomes

Communication Strategy

ESCO SKILLS

Innovation

ESCO SKILLS

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Information

“If you can’t describe your business model in ten words or fewer, you don’t have a business model.” – Guy Kawasaki

“Whatever it is, every idea you present must be something you could get across easily at a cocktail party with strangers. If only aficionados of your industry can understand what you're saying, you've blown it.” – Jack Welch

“You can have brilliant ideas, but if you can’t get them across, your ideas won’t get you anywhere.”–  Lee Iacocca

Hosting university

University of Trento

University of Trento