Technology Transfer and Entrepreneurship with a Focus on Technological Innovation
Technology Transfer and Entrepreneurship with a Focus on Technological Innovation
Description
Startups are a key driving force in addressing societal and environmental challenges. However, building and scaling a successful startup requires more than innovative ideas — it demands a deep understanding of market needs, technological feasibility, and stakeholder alignment. This module introduces methods for effective idea development and critical reflection, approaches to market analysis, market potential assessment, and competitor analysis. We will discuss several business models and growth strategies, and their implications for monetization and scalability. The module also covers fundamentals of sales and marketing, talent acquisition, employee incentivization and equity participation, securing venture capital, fostering company culture, operations and management, business plan development, legal foundations, and liability issues.
The Team
Teamchers
These are the teamchers you'll work with on the challenge.
Learners
- Study period
- 2 July – 31 July 2025
- Study format
- Online
- Application period
- 13 February – 26 June 2025
- Credits
- 1 ECTS
- Hosting university
- Hamburg University of Technology
Information
Value and progress
Think Innovatively
By the end of the course learners will be trained how to develop ideas or conclusions that lead to the creation and implementation of innovations or changes.
ESCO SKILLS
Market Research
By the end of the course learners will have an overview and gained first experiences in processes, techniques and purposes comprised in the first step for developing marketing strategies such as the collection of information about customers and the definition of segments and targets.
ESCO SKILLS
Talent Management Strategies
By the end of the course the learners have basic knowledge about how to write a viable plan where the position of a business is described within a specific market and the marketing strategy for the following years and how to aim towards best recruiting and retaining talented employees, improving their skills, and incentivising them to achieve high performance.
ESCO SKILLS
Draw up Marketing and Sales Plan
By the end of the course the learners have basic knowledge about how to write a viable plan where the position of a business is described within a specific market and the marketing strategy for the following years and how to aim towards best recruiting and retaining talented employees, improving their skills, and incentivising them to achieve high performance.
ESCO SKILLS
Not sure which competencies suit you?
Take our motivation scan to find learning opportunities that will help you reach your potential goal and growth.
Hosting university
Hamburg University of Technology
