
How can second-hand bikes become mainstream? Students will work with Bikeflip to explore how the brand can stand out through smart differentiation, bold marketing, added-value services, and strategic market expansion. Bikeflip aims at effectively differentiating itself from competitors to achieve faster, smarter, and more sustainable growth. In a growing market with limited key players, standing out is crucial. Any strategic direction is on the table and worth exploring, as long as it offers a credible and distinctive path for Bikeflip to lead. Students will identify new opportunities, question established paths, and help define what can truly set Bikeflip apart in a fast-evolving market by shaping a direction that supports growth and creates lasting value for users. This is a call for students who want to think beyond the obvious, explore creative solutions, and help re-shape the second-hand bike market across Europe.
These are the teamchers you'll work with on the challenge.
Determine the attractiveness of a market, both now and in the future.
Actions and decisions individuals make when purchasing goods or services, influenced by various internal and external factors.
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