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challenge

Second Life, First Choice

Second Life, First Choice

Rethinking Second-Hand Bicycles Across Europe
Finished

Our Challenge

How can second-hand bikes become mainstream? Students will work with Bikeflip to explore how the brand can stand out through smart differentiation, bold marketing, added-value services, and strategic market expansion. Bikeflip aims at effectively differentiating itself from competitors to achieve faster, smarter, and more sustainable growth. In a growing market with limited key players, standing out is crucial. Any strategic direction is on the table and worth exploring, as long as it offers a credible and distinctive path for Bikeflip to lead. Students will identify new opportunities, question established paths, and help define what can truly set Bikeflip apart in a fast-evolving market by shaping a direction that supports growth and creates lasting value for users. This is a call for students who want to think beyond the obvious, explore creative solutions, and help re-shape the second-hand bike market across Europe.

The Team

Teamchers

These are the teamchers you'll work with on the challenge.

ST
Profile photo
Stefano Turrini
Teamcher

Learners

17 learners

Challenge providers

Study period
5 November – 9 December 2025
Study format
Blended
Application period
28 July – 17 September 2025
Credits
3 ECTS
Hosting university
University of Trento
Got questions?Reach out to us via our contact form.

Information

Value and progress

Consumer behavior

Actions and decisions individuals make when purchasing goods or services, influenced by various internal and external factors.

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Hosting university

University of Trento

University of Trento

Challenge provider

Bikeflip