
Cacao production can be unsustainable due to deforestation, high water consumption and unethical labor practices that threaten ecosystems and communities. Choruba is made from carob and is more sustainable because carob trees require less water, grow in arid regions without causing deforestation, and naturally enrich the soil, making them a low-impact and eco-friendly alternative. The focus of this challenge is to craft a bold and innovative business strategy that makes Choruba a game-changer in the B2B chocolate industry.
These are the teamchers you'll work with on the challenge.
Providing guiding principles for organizational decisions.
Conserving the use of resources
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