
How can Schenk avoid the “Green-washing trap” and communicate that their commitment to sustainability is serious and reliable? And how can students help a company which wants to see its year-long efforts towards sustainability recognized by the market and appreciated by consumers? That’s a real challenge for dynamic and curious students: you might have repeatedly analyzed, studyed, mentalized the concept of sustainability in class, but can you bring substantial understanding and successful ideas out to the real world? Are you ready to help Schenk capitalize its serious sustainability commitment, thereby contributing to its market success in the tough Italian wine sector?
These are the teamchers you'll work with on the challenge.